Sarah Anne White

“Principles for the Development of a Complete Mind: Study the science of art. Study the art of science. Develop your senses- especially learn how to see. Realize that everything connects to everything else.”

— Leonardo da Vinci

As a designer, I focus on creating holistic, engaging experiences through a smart and flexible, cross-pollination of the 2D, 3D/environment and IxD realms. Current interests: Heightening authenticity of branded interactions and developing strategies that inspire sustained generosity towards people and planet. My goal is to work for a 3D brand agency. I want to design, build, and manage interactive environments for inspiration, education, and marketing as well as provide a stronger message across touchpoints, media, and creative disciplines. My practice is framed by customer insights, inventive research, competitive advantage, product and brand positioning, and breakthrough thinking.

I am drawn to spaces that change minds, motivate behavior and leave a lasting impression. Inspired by human insight, I’m fascinated by the consumer just as much as the maker. I strive to create emotionally sensitive platforms for engagement. I have a Midwestern sense of commitment and grit. Brave and curious, I move freely through disciplines to develop a holistic experience. Like any good designer, I have a great propensity for surviving on pizza and coffee. A nomadic soul, I can often be found simultaneously daydreaming and problem solving. Future job titles include: Environmental Syntax Crafter, Emotive Inventor, Experience Designer or Creative Insurgent.

// RECENT WORK //

I live for the moment when an idea is transformed from words into physical space, moving people to action.

An Evolving Thesis

// AN EVOLVING THESIS //

Protoyping Product Experience

In today's society of "always on, always connected", we've found that our "connectedness" has taken on a completely different meaning. Can an experience be designed around the precious palm-sized computers we now carry that aims for "less screen, more seen"? A conceptual project developed during a recent IxD/3D studio at CCA consisting of an app, a cellphone case and a multi-purpose, blue-tooth "token". View full deck here.

core themes

"you know you're guilty..."

establishing the core problem and demographic - level of awareness of environment in urban exploration

identifying ideal experience

secondary themes

Identified Opportunities

Several weeks of primary and secondary research was conducted to identify needs and opportunity space through surveys, one-on-one interviews and a thorough trend-scrape.

Ideation

Concepts explored - macro to micro with the central principle of "less screen/more seen".

Brand Development

MOR is a fictional brand that was developed exclusively for the SPOT product. Additional work was done to explore the existing customer base, core design principles and potential for furthering it's product offering.

Start-Up Screen for MOR app

MOR case design

The case was developed to physically limit your access to the smartphone screen and home button - providing another barrier to the habitual phone checker.

SpOt Components

SpOt is roughly the size of a quarter and comes with a leather keyring for portability but may also be stored directly on the MOR case. The size and contour was developed in hopes of versatility with a broader product offering. SpOt could act as an "activator" for other experiences.

Remote Check-In

The SpOt token acts as a remote check-in device to allow for you to share socially while remaining visually connected to your surroundings.

SpOt Links Wirelessly

Basic Navigation

The MOR app locks your phone into a "Do Not Disturb" mode that permits access to essential features.

Basic Navigation

Provide yet Hide

Many subtleties were thought through even within the limited access to features. This shows how the camera function works - once the photo is taken, it will delay the final image's availability to you, shortening the time which you spend on your phone.

Protoyping Product Experience

SpOt magnetically connects to the back of the case.

// SPOT by MOR //

Identity Development

A selection of my work with CRAVE developing their brand identity, print/web collateral and overall voice. "In a world where high technology and luxury design seem to touch every corner of our lives, the most intimate experiences should be no exception." CRAVE is a sensual lifestyle brand founded on sex, design, and technology in support of sexual empowerment for women.

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// CRAVE BRAND DEVELOPMENT //

A midwest girl at heart, I'm originally from the mitten-state; Michigan (having stopped in Cincinnati, London, Atlanta, Columbus and Austin along the way). I received my B.S. of Interior Design from DAAP at the University of Cincinnati. Currently, I can be found galavanting through the city of San Francisco while juggling a double-masters at the California College of the Arts for an MFA in Design and an MBA in Design Strategy.

I'm on the lookout for my next great adventure! Let me know if you have any ideas!

MISCELLANEOUS DESIGN WORK

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graphic/signage

environment

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